How to do the linking.
In this article we will focus on such an important topic in site optimization as methods and types of page re-linking. Thanks to the well thought out external and internal linking you can promote websites in search engines through proper weight distribution between the pages.
Proper linking of pages helps to increase traffic to the website, because it raises an optimized page in search results for desired keywords. Almost all search engines calculate the static page weight and use it for ranking. For search engines is no less important another factor-the static weight of the page. What page is the massive weight (all other things being equal) will be located closer to the Top of search results.
The most popular way to relink — it linking around the ring. When you use this method, the first page references the second page, the second page references the third page, and so on. The main disadvantage of this method is that if some page is not indexed by the search engine, the ring will be interrupted and the remaining pages will not be indexed. Each of the links is the keywords for the page it references, while increasing the usability of the website as a dictionary.
Each page has a certain level of credibility, “weight” in the eyes of search engines. Reference weight is the” amount of authority ” that a link can pass from the page on which it is posted (the donor), the page on which it refers (the acceptor).
Internal linking of the site pages.
What is internal linking? Linking inside the site is when one article refers to another, i.e. internal page of the website contains links to other articles of the same resource. There are many different methods and ways to relink pages of the site. Each of them has its own characteristics, advantages and disadvantages, and is used depending on the objectives. Since the main task of relink is to promote the site on demand, it is necessary that the texts of links always contain promoted search queries in different variations. The more anchor links-the better the effect.
External linking is designed to attract static weight with third-party Internet resources. That is why it is so important to get open for indexing links to your site. They simply fuel its pages, allowing them to grow in the eyes of search engines and take on new heights in the issuance.
Linking also is useful for site visitors. Often, to understand the material of a particular article requires knowledge of related material from previously published records. In order not to repeat this material, it is referred to. The user is free to choose: if he understands the material, the links are simply ignored, but if the knowledge is not enough, you can always get them on the relevant articles.
Competent internal perelinkovka is a very powerful and effective means to retain the user on the site. This allows you to increase the depth of views, reduce the rate of failures and has a beneficial effect on the time spent by the reader on the pages of the site. All these parameters are the most important components of the behavioral factor.
The value is played not only by the presence of the link, but also its anchor (link text). When creating internal linking, the choice of anchor is up to you. This allows you to promote specific keywords, under which a particular page of the site is sharpened.
On the Internet you can find a lot of theoretical schemes of building an internal perelinkovka with beautiful names. Unfortunately, they look good only in theory and in words, to bring them to life is very problematic.
External re-linking pages.
External linking — linking is when one website references another site. Using the links the website may transfer to another weak website weight and enhance its credibility. If the sites link only to each other, the links do not carry weight. Therefore, the links between them should be very carefully distributed. The effectiveness of linking increases if involved link with an anchor. Anchor-the keyword is taken into account by search robots, which can later affect the ranking of the resource. As well as the internal relink, it is used to speed up the indexing of pages and increase their weight.
If a “good” advanced site refers to a weaker site, then with this link it sort of transfers part of its weight to it and raises its credibility. A link from an equal site gives less weight, but in any case is considered. But what happens if two user-friendly site mutually exchanged links? In this case, the use of links is impaired from the point of view of search engines. Therefore, if you organize a friendly link exchange, that is, relink, then you need to distribute the links so that the sites do not link to each other.
Tips for turning pages.
1. It is necessary to constantly refer to the promoted articles.
2. You must reference so that the anchor links were the key words of the queries.
3. A good effect will be obtained from the link from the old article.
4. It is necessary that there are no external links from the promoted pages.
5. If the page you’re promoting, there are external links (especially for blogs), then distribute the weight to your internal pages.
6. With promoted pages, you can and should reference your internal pages, but in such a way that after going through a certain circle inside the site, the entire weight again returned to the promoted page increased.
7. Follows from the previous paragraph is to wrap the inner pages of the website to static weight has remained within the site, flowing from one page to another, thus constantly increasing.
8. Put the link only where it will be useful to the user.
9. Try to maintain the correct hierarchy and not break the chain of links between pages.