Determination of the position of the site. Improving the position of the site in simple ways.
Development of a new page immediately begins with the aim to improve the position of the site and get the first place on a particular request. Morphological analysis and automatic determination of the position of the site used in this technique are a no-brainer with Seobara. Install it in your browser and you won’t need anything else. Use only two items “position Analysis”and” page Analysis”. It’s so simple that no explanation is required.
All work is done in the following order:
1. Create a new page and index it in the search engine.
2. Define a query-the search phrase on which, in Your opinion, it is best to find.
3. After indexing, check the position of your site on this request and save the result for history.
4. Take a few pages issued by the search engine in the first place and conduct their morphological analysis — determine their keywords and phrases.
5. Also, conduct a morphological analysis of all the words on your page.
6. Perform a comparative analysis of the popularity of words and phrases semantic core leadership pages and your page using Yandex’a.
7. Choose the best word to competitors that are larger than the index of popularity of words with Your page.
8. Choose all the best words from your page that exceed the popularity index of the words from the pages of competitors.
9. Rework the text of the created page, replacing all the little popular words and expressions on the winning, selected in the previous two paragraphs.
10. Wait for re-indexing and check again the position of your page on the same request
That’s the whole technique! If You do not succeed in the first attempt to improve the position and go to the first place ahead of competitors, then only the second to improve the position of his page will be able to accurately. And what is, in fact, complex? In addition, nothing prevents you from taking into account the errors of the previous cycle and repeat all over again, taking into account the experience gained.
There is a more important factor than the first position in a search query. Imagine if you, for example, optimized the page on request “Bla-bla-bla”? The first place is provided to you by the automatic machine. There is not a single webmaster who optimizes their pages for this problem. What for? It is clear that no one will ask such a request. All participants of the race optimization in search engines are concerned about one thing — how to find the middle ground. This is a query that is set by many visitors and which has as few competitors — pages on the Internet.
You have optimized words and phrases for a specific search query. But was this optimal query and what it is, an optimal query? Maybe it’s a query that sets the maximum number of visitors? By no means! These queries have been defined and captured by the giants of the Internet over the popular, mainstream sites, and a budding website with them not to compete. This is not your level of competition.
Thus, the success of the promotion largely depends on the competitors you choose. Take the unpopular phrase — and You have no competitors, but the public too. Take a very popular phrase and get formidable competitors, which “don’t move” and, again, visits almost there. How to find this middle ground and improve the position of the site? Hardly Do you have the means and time to conduct serious research in this area.
It is best to just resort to the experiment. If the request is successful enough, You should at least”light up” on it. That is, appear in the results of checking the positions of the site. If you’re not there, change the search, determine which query you’re visible for, and you’re as close to the first places as possible. For example, you have found a query by which your page was on one of the first 3 villages Yandex’a. Great! Here is something shining. Now check if there are enough visitors interested in this request. If Yes, this request is not optimal for you and you can start working with it. Complete the procedure described above.
Your further actions depend on the results obtained. If all is well, the popularity of your site will increase. You can select a more popular phrase for the next stage of promotion and, repeating all actions, overtake competitors in this phrase, go on it in the first place, etc.
The General trend is that You “swing” at increasingly popular phrases that bring more visitors. In General, these are shorter phrases. The most common queries are for phrases that consist of just one word.
Even if you took all the best words from competitors and applied them on your site, it will be difficult to beat them as they have a good position site. Everything on the Internet is changeable. Changing tastes of the public and the words that interested many yesterday, today are almost not in demand. There are new sites, and the leaders do not rest on their laurels. All keen to move on or to stay on the conquered positions and are constantly improving their resources. So use whatever leverage you can. Look at the design of the websites of competitors which you attack, make the design and usability better, use a better slogan, author’s style of writing.
Most importantly — determine PR and TIC of the competitors, check out all the links to them. If they are on these indicators you are much superior, then bypass them only at the expense of better optimized content will not work. But keep in mind that the theme of competitors coincides with Yours. This means that all external links they have acquired are of particular value to you. Follow the sources of these links and try to get them for your site. It’s not necessarily very difficult. If these sources are catalogs, they often register with pleasure any site without any conditions. Thus, your competitors can help You to find more valuable sources for registration. A number of resources ready to give a link to your site are popular sites that publish articles by other authors indicating the sources of publication. If you post your articles on such resources, you simultaneously achieve two goals — to improve the link ranking of your site and get an additional influx of visitors to your site from these resources. Given that the popularity of these resources is very high, it is clear that these publications can significantly increase attendance and overtake competitors.
Therefore, look carefully where your competitors are published and use the same. Find more of our sources. These measures will definitely help You determine and improve your website and overtake the competition.