The magic word “free” fascinates and attracts a huge number of users, and therefore the question: “how to advertise in Yandex Direct for free?”being repeated by newcomers in the community of webmasters in the comments to articles in all sorts of services again and again. Let’s see how you can give ads in Yandex, and that in fact it is possible to get free.
How to make ads on Yandex: possible options
The company “Yandex” offers users the following options for placing commercial information:
- PPC advertising is the most popular option; the small text ads that are visible to users on search results of Yandex. Payment is made for transitions (clicks).
- Mobile advertising-advertisements placed in mobile clients of the browser. A kind of contextual advertising specifically for mobile devices.
- Media advertising-banners that are placed to the right of the search results, as well as in advertising spaces of various projects from Yandex (Yandex.Maps, Yandex.Market, Yandex.Mail, etc.). Payment is made in batches, based on the number of impressions. It costs tens of thousands of rubles and more, and therefore is usually used by large companies to promote the brand.
- Classifide is the allocation of goods and services in the directory of Yandex – Yandex.Market, Auto.ru, Yandex.Flights, as well as paid Yandex.Site directory. The cost of placement in commercial projects depends on the number of impressions; participation in Yandex.The directory can be free or paid, though free of charge sites for a long time already practically are not added.
- Geoclima — adding information in Yandex.Handbook. Free of charge, information about your organization will appear on the map only at the request of the user, and will look like any other address. Priority (paid) placement is impressions on more favorable positions in the list of the organizations, and on the map your address will be allocated by a special mark.
As you can see, to advertise on Yandex for free is almost impossible. Addition to Yandex.The directory is a useful feature, but it will help people who know about your company find you and just try to find your address on the map. A free Yandex.The directory already, probably many years, no one has been added, the function is left solely to some unusual projects that will be of interest to moderators Yandex.
But all is not lost! Let “advertising on Yandex free” remains an unattainable dream, but to optimize costs and make free placement of ads (not to be confused with impressions and clicks!) quite real.
How to advertise on Yandex Direct
Today, many companies offer assistance in creating an advertising campaign for Yandex experts are ready instead of you to make announcements, adjust them to pick the best key queries, controlling the budget etc. But if you are determined to save, you have a very small budget or you simply beckons at least partially free advertising on Yandex, place an ad and control the process you can.
Select key phrases
So, first of all, get acquainted with the contextual advertising service located at direct.yandex.ru Oh. As you can see, nothing complicated. The most important thing you need at this stage is the menu items “selection of words” and ” budget Forecast»
And the first thing we choose “Selection of words” and find ourselves in the window Yandex.Choice of words. By the way, here can be accessed via this direct link wordstat.yandex.ru.
In order to advertise on Yandex Direct, you need to determine by what key requests your potential customers will be looking for your product or service. For this you just need to search the line of the service to enter the name of a product or service that you are promoting. Try to write like you wrote in the search, if needed in the purchase.
In the left column – phrases used by users when searching for words that you entered in the search bar, in the right – similar queries. It makes sense to pay attention to both columns. Moreover, on the right you can find some hint for yourself, the wording you forgot. These words and phrases are also worth to inspect, suddenly there are some similar words and phrases. Everything that suits you is best copied to a separate document along with the numbers (number of impressions).
If your goods and services are sold only in one region, pay attention to the popularity of phrases in the desired country or city. If your product is only for mobile devices, you should also limit yourself to the data in the corresponding tab.
You now have a long list of search phrases that you can apply to your ads and ad settings. What to do with them:
- Sort them in terms of “frequency cap”.
- Remove those that are not quite suitable for you (almost always when copying in the list, unnecessary queries are detected).
- Divide the queries into groups by the number of impressions is high, medium and low frequency queries. It is difficult to draw an exact line here, most often the figures depend on the subject, but almost no one has difficulties at this stage.
About high-frequency requests can be forgotten at once, to advertise on Yandex Direct these words are very expensive, for these phrases “fighting” large corporations with huge advertising budgets. From mid-range, you can choose some of the most interesting and check them out in the “Forecast budget”. Perhaps the amount would be acceptable to you. But in most cases seo-specialists recommend to work with low-frequency queries. Practice shows that the advertising campaign of a dozen ads with different low-frequency requests attracts more potential customers than advertising on 1-2 mid-range requests with the same budget.
Make an announcement
Before you give an ad on Yandex Direct, you need to come up with it. It should be brief, informative and attract attention. Thus it is necessary to adhere to such rules:
- Title-bright, selling, includes a key phrase.
- Text – explanation of the title, specification, preferably also with a keyword or at least a word.
It is believed that it is better to work on the principle of 1 announcement – 1 key. The use of two key phrases in one ad unit complicates the subsequent analysis of the effectiveness of advertising. It remains to add ad texts to your ad campaign, top up your internal account and set up impressions (specify the time, frequency, key requests, etc.). There is nothing complicated, and if there are any problems, you can always turn to the help sections or Yandex employees for advice.
Go through moderation Yandex
Placement in Yandex Direct is impossible without going through strict moderation, which must reject ads that violate the laws of the Russian Federation and Yandex’s own rules. Most often, commercial ads pass it without problems, but it also happens that the harmless, it would seem, the text is rejected by the moderator. What to do?
Do not hesitate – write or, even better, call the toll-free number and ask questions. Usually such ads are rejected by the bot, and there may be errors. After your appeal, the moderator will put your text on manual moderation, and here either the ad will be admitted to the show, or you can get an explanation of what mistakes should be corrected.
Everything! You now have almost free advertising on Yandex, which you were able to place yourself, and therefore the payment will be made only for the transitions of visitors to your site. Do not forget to regularly analyze the effectiveness of ads, remove those for which random people come to try different options. And then your advertising on the Internet will bring you a stable profit.