How to place keywords on a page
Ideally, each web page should be optimized for a specific search query, but how to place keywords so that they are found by search engines. What do you mean, optimized page and optimized? This means that the keyword or words that we focus on on this page were on the page in the optimal amount or in the optimal percentage ratio to other words, that is, met in the text more often than others in some number of times. If, for example, a page consists of 100 words and a keyword occurs 4 times, it takes 4% of the total text.
What are the challenges? First, it is in this same number of keywords per page. There’s some debate among SEOs about the percentage of keywords on the page. Everyone chooses in their own way, so the results are all different. Someone optimizes texts for specific search queries as efficiently as possible, someone is just trying to do it. Secondly, it is the choice of the quality of keywords, in other words, the frequency of keywords that are directed search queries. If the site is new and not yet particularly promoted, it makes no sense to optimize it for such high-frequency requests as “auto”, “work”, “games” and so on. In this case, your site will be visited by a minimum of visitors, as it will be very far from the first page in the search results. It should be optimized for low-frequency and mid-frequency requests. In this case, visitors to your site will increase several times compared to optimization for high-frequencies.
So, the conclusion:
1) Keywords in the text should be sent to the request for which you want your page to be located, and be in the optimal amount that you choose yourself, but not more than 10 percent of the total text. The main thing is that you can not overdo it with keywords, because search engines are bad at pages with a lot of keywords. But at the same time, the number of keywords on the page should be visible in relation to the text;
2) Optimization for low-frequency and mid-frequency requests (low-frequency and mid-frequency).
Try, experiment, and watching the statistics of visits of individual pages, You’ll see where your page is visited more that is better optimized (excluding home page).