Many owners of Internet projects, as well as those who just want to create them, are interested in attracting a large number of users of search engines Runet. Inexpensive to raise the position of the portal will provide promotion, professional promotion and seo-optimization. In addition to these methods there is another way to be on the first page of the search results Yandex keyword – actively use the tools of contextual advertising.
To raise the position and rankings with the help of promotion, be sure to consider algorithms Yandex and other external conditions.
For promotion takes time. Minimum term of about two weeks, subject to the fulfilment of the whole complex of works on optimization. This figure is due to the fact that a search engine spider can not momentary to include in indexing new information about the content of the resource and external links.
The inner filling of the site is one of the most important criteria which affect his position. Submitted texts must have the required number of keywords. We should not forget about the organic nature of their occurrences. The calculation methods of optimization must be ideal. To the loss positions can lead mindless “pump” key words and phrases. But if dominated by too short lyrics, Yandex may find that it is not specific to a particular query, resulting in the excretion in the top 10 will fail.
HOW TO RAISE THE POSITION OF THE SITE
The most important part of this process are external links. Applying them correctly, you can improve the position for searches that are within a serious competition. Yandex takes into account all the links on a particular website and gives them a special value. Thus, the content in the anchor text of keywords ensures higher place.
External links have two characteristics: quality and quantity. But not in every case, more is better. Many links with the same occurrences of keywords will not help to raise the site in Yandex, because he will perceive these actions as spam. This will negatively affect the position and may end in a ban, ie exception issue.
The quality of external links is determined by many factors. The main one is:
- the authority of the reference of the online resource,
- the number of outgoing links,
- the contents frame text
- the theme of the donor site.
The credibility of the resource determines the thematic index of citing (TIC). He characterizes the total quality score and number of external links.
Thus, the stable leading position of the website in SERP will provide a combination of professionally optimized texts with quality links.
THE RAISING OF A WEBSITE THROUGH CONTEXTUAL ADVERTISING
Yandex has the capability to show text ads on selected queries. Is paid for each click on the banner. Very simple to make an ad on the website was on the first page of the search results. For this you need to follow stakes and increase the price per click, to make her taller compared to competitors.
With contextual advertising system works Yandex.Direct, where you can specify not only the show but the region. Method of search engine promotion will help to raise the site in Yandex for at least 2 weeks, and the preparation and distribution of advertising texts requires only a few hours.