Web is environment-oriented user requests. Her people used the search strategy information in order to save time. People are not looking for information sequentially. Instead, they rely on visual cues, indicating that information is somewhere.
People pay attention to these areas and ignore everything else. This does not mean that people never read information on the Web. The amount of readable information depends on the user goals and the level of necessary information. However, first of all, people “scan” presents texts to identify the main sections of information and then, if necessary, more in-depth research page.
Users who need more detailed information (e.g., information about the research), it is also the first “scan” the text, but I read more carefully and get them interested in the page. If users are able to quickly find clues that lead them to the right information, they will gladly follow. However, if they do not immediately find something of value, or be “overwhelmed” with unnecessary information, they will abandon this path (or page) and try to find the information elsewhere.
Sometimes this means that users return to the previous page and check out the other link. However, it is several times to cheat the trust of users, and they generally will leave the site and never come back. No matter how interesting or useful you think the contents of your Web site if it is inconvenient for users and allows them to quickly achieve the desired goal, their attention will evaporate before the moment when they will be able to find the information you need. What does this mean for your Web-site?
Lay out the information as it is read by users. To attract and hold the attention of visitors, create website content taking into account people’s behavior and organize all materials so that they can easily view and understand. Many of the organizations put information on the websites without any reflection on how to use it. Good website content always makes it stand out above the General mass.
For materials and texts in printed editions must be used in a variety of styles, and not all authors are able to write texts of different styles. In addition to checking grammar, punctuation and proper sentence structure, Web writers have to compress the content and give advice on the structuring material. These tips can greatly improve the readability of the information on your Web site. Lay out the information as it is read by Web users. To attract and hold the attention of visitors, create website content taking into account people’s behavior and organize all materials so that they can easily view and understand.
How to write texts for users and search engines.
Content (content ) is an extremely important factor in obtaining a high ranking in the search engines. Under the slang, in fact, the term web content refers, in the broadest sense, “materials on the web site”. Rich content is the web site that contains a lot of information that visitors can see, read and use. For search engines the term “content” has a narrower definition: it is the words, many words. So if you are interested in the success of search engine optimization, you should concentrate on the text part of the content of the web site (of course, the text should be key words).
You don’t need to worry about photos, videos or sound — at least in terms of interest to this search engines — because these forms of content usually will not help to get higher rankings. You don’t need Flash animation because although some search engines indexing them, they do it badly. How often do you find in the search results of Flash-pages with good rankings? What you should worry about is the text, words that can read the search engines. In our time is not always necessary to increase the rating by adding text content — in some cases, you can get higher ranking in search engines and with a small number of keywords on website pages.
If you have achieved this, congratulations. Sit back and enjoy the fruits of your labor is quite small. But if the situation is not as favorable read carefully. You may find that your competitors have web sites, “to the brim” is filled with content. They contain many pages, perhaps hundreds and even hundreds of thousands — filled text and rich, all keywords in which you are interested. It’s hard to compete. The content is not the subject, which is discussed in many books, newsletters or on web sites dealing with the issues of search engine optimization and ranking. The website needs to be content, so take care of his creation. But I believe that this issue is crucial and must not be overshadowed by such trivial comments, especially when you can use a few simple ways to find content. If you know the method that requires the least expenditure of time and effort creating content will not be for you difficult problem.