Internal links: linking smart site

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Internal links: linking smart site

If you want your site to be in the TOP search results, it is not enough to write high-quality content and promote the site with the help of many external links. It is equally important to properly apply internal links to your resource. What number of internal links on the page is considered optimal? How them correctly to register? Not such a difficult task as it seems at first glance, But first let’s understand what a “internal link”.


This is a kind of links that lead from one page of your site to another. This is an antipode of external links that lead from one site to another. And if external links, which are located on other people’s sites, is difficult to obtain, the internal relink (ie, the exchange of links between pages of the site) can be carried out at any time and at any volume. That is why the question arises — how many of them do you need to move?


Internal links: why they are needed

In order to understand why all produce internal perelinkovka (exchange internal links) on the pages of the site, you need to understand a little bit how the search bot “reads” your site.


For example, Google or Yandex ” saw ” one of the pages of your site, most likely, the main (in practice, indexing usually begins with it). What happens next? In the page code, the search bot stumbles upon a link to another page under the same domain. And adds it to your database as “another page of this site.” Further, already on this page, the bot can also “see” a link to one or more other pages of the site. And also adds them to the database and works out, etc.


Site menu

How do internal links: site menu-a set of links to all the main pages, then a page or a special file “site Map”, where specifically for search bots collected all possible pages of the site and then links from one page to another (internal links).


If we are talking about the menu, the ideal structure of the site will look like this:

Site menu


But it is also very useful along with the creation of a convenient menu to insert links to the pages “horizontally” or “foreground” (the second and third level of the menu).


Moreover, links from secondary pages to the main to put without special need is not necessary. It is already in the spotlight, but the exchange of additional links between articles, pages with products will be really useful for better indexing the site completely.


In addition, internal links on the site can become very good helpers for your users. For example, if you link to another article in the text, where useful information on the topic is disclosed, then you simultaneously provide more information to the visitor and increase the time that the person will spend on your site.


Similarly, in online stores: the links to “similar products” or “useful tips for installing and configuration” would be beneficial for search engine promotion and increase customer loyalty (some more will buy, others will linger to read helpful tips, etc.).


How many links should there be on the same page?

How many links should there be on the same page?

anchor on page this question unambiguous answer does not exist. Google search engine in the help webmasters section, for example, offers to turn to common sense and put links as much as you need for the convenience of visitors to the site. This approach, in fact, is very practical. In some cases, it is impossible to do without 10 or even 20 links to other pages (terms, reference information, documents for download, etc.). And in other even 1-2 links users do not need.


From the point of view of search engine optimization, too many links on the site from one page to another can cause a negative reaction of search engines. The best is to article 2-3 of the thousands of characters from 1 to 3 links. More – only if they really need it. In long texts, of course, you can add more internal links. But in any case use your common sense! The site should be useful and convenient for people, then in the search results of its position will be high.


How to draw up links

Direct link to the form: does not look too aesthetically pleasing and understandable for the users. And therefore it is recommended to draw up links in the text of pages in the form of anchors, i.e. some clickable words or phrases.


the transition to the page code anchor usually looks like this:


<a href=”” > reference ranking< / a>


On the page the text “reference rangiferina” will be highlighted and underlined and when you mouse over it you will see that the text is clickable.


After clicking on such” active ” phrase the user will be on a new page. At the same time you get a useful and easy-to-read text of the internal link to the site, and the necessary perelinkovka.


In some cases, internal links can also be in the form of pictures. Then the” anchor ” becomes a picture, most often it is some icon or button on the page. Do not forget be sure to register the “alt” of a picture. And the text should match the theme of transition.


Important tip: the links should always be relevant. That is, if you have an article about the interior design of the office, you do not need to make a link to the article about landscape design, even if your site has such a direction. Don’t do links for the sake of reference, even if you find in the text suitable anchor word.


If you will always follow common sense, and your links will be primarily useful to readers of the material or buyers of the goods, the advice above you will be completely useless. But for bloggers and fans of “mandatory links everywhere and always” such a warning will not be superfluous.


Important: the Internal links must be useful to your readers.


Added material — added link

You can work with internal linking (adding internal links) as you add information to the site. Moreover, you can add links to old pages that have been indexed for a long time at any time. This action is not perceived by search engines as a significant update of information, i.e. does not require re-indexing. And adding a new link only improves the” readability ” of the site for search bots.


And if you have no time for accurate and competent work on perelinkovka of pages of your website or you are simply not sure of the forces, there is always a way out – address professionals. You are going to do their work, and at this time your website will improve, including through internal links.

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