On the bar – 2 types of beer. Premium for $2.5 and beer (marked with the label “Best buy”) for $1.8.
What would you buy?
According to studies, about 80% of buyers will buy more expensive beer. Moreover, if you put another type of beer with a price tag: “Super-bargain” at the price of $1.6, 80% of buyers will buy a beer for $1,8 and the remaining $2.5. No one will buy the cheapest beer.
If you removed beer for $1.6 and put the “Super-premium” for $3.4, most buyers will choose beer for $2.5, a small number of buyers – for $1.8, and only 10% is the most expensive.
HOW IT WORKS: We don’t like to feel “poor”, buying the cheapest products. However, we also don’t like to feel cheated when we buy the most expensive product, but the quality he is fairly average. Stores use this feature psychology against us to sell the product that needs to sell