Optimization of site pages.
After the final stage of development of the site has been completed and all software modules have been tested, the stage of optimization activities of the site pages has begun. This stage is divided into two streams: site optimization for users and site optimization for search engines. Both of these flows are related to each other and are often in conflict.
It is necessary to optimize the website for the visitor because each person has the personal opinion which is formed after visit of this or that resource by him / her. If it is possible to form a positive perception of the maximum number of visitors, the repeated attendance of the site will increase.
In order for visitors to have a pleasant experience, it is necessary to design the interface of the site correctly. Currently, the concept of “usability” of the site is actively used among developers. The word of proishodit the English word “usability”, which means convenience and ease of performance. In relation to the site, this concept includes the ease of use of site navigation, readability of fonts, convenient location on the screen sections of the site, the presence of the navigation chain, if the site has many subsections.
Navigation of the site is its main section, should be collected in one place, which is most beneficial to the eyes of the visitor. These places are the upper right corner of the site, the upper middle part or the upper left corner of the site. Site navigation or site menus can be simple or complex (hierarchical). The simple menu of the site does not contain nested subsections and leads to the page of the same section. It is not advisable to place the navigation chain on the site with a simple menu, as the user can easily understand the navigation.
A complex (hierarchical) menu can contain many subsections for each main section of the site. The user can simply get confused in the sections of the site and for this he will be well assisted navigation chain, which sequentially one after another contains sections and subsections in which the user is currently located. Navigation chain should be placed in a well-foreseeable place, most often under the menu or on top of the main information of this section. Complex hierarchical menus can take the form of a drop-down menu or a sub menu. The drop-down menu expands content on the screen when you hover over it or click it. The sub-menu will always be expanded on the page if the user clicks on the main section.
In the second step, you should check the site code through the “validator” for errors in the html specification. The most common error is incorrect closing of tags or presence of unnecessary tags in the site code. Often, developers leave comments that are used in the development or add spaces to the site code to visually observe the structure of the document. All this should be removed, as it significantly hinders the interpreter’s work on the user’s machine, and also complicates the work of the search robot that indexes the site. From practice: optimized site code becomes smaller and opens faster by an average of 30% not optimized. For search engines on your site, you should write special tags that will exclude indexing of unnecessary sections.
Filling the pages of the site with keywords is an important point in optimizing the site. It is necessary to monitor the density of key phrases in the text, the density should not be low, as this may make it difficult to promote the site in search engines, and should not be too high otherwise the search engine will reduce the rating of the site in the issuance or completely exclude it from the search base. When optimizing the site for search engines, do not forget that the site is designed for users, i.e. potential customers, and not for search engine robots.
Internal site optimization.
Internal site optimization is one of the most important and fundamental points in the system of website promotion in search engines. This article will discuss in detail the optimization of the site page for search engines.
Early search engines were good to pages, the text of which is many times used certain keywords, and such highly ranked pages. Currently, search engines have a negative attitude to the pages that are heavily zashpatlevannye key words and prefer a more qualitative, human texts. Therefore, now the optimized page should be well-formatted, structured, the text should be easy to read and contain the necessary keywords.
The title is the most important, key element of the page. Key words or phrases must appear in the header of the page. It is best if the keywords are placed at the beginning of the title. The very same title should not be very long, easy to read and attractive to the user. This is very important because it is the title click visitors coming from search engines. In addition, the more the Title tag of other words that are not related to the query, the smaller the weight of keywords. If possible, the header should be a direct occurrence of the keyword or phrase, ie, the keyword should be in the form as it is entered by users in the search engine. You cannot allow header duplicates to appear on the site, that is, there must be only one page on the site that contains a specific header.
An H1 Tag.
The H1 tag has a much smaller weight compared to the Title tag, however, it is also recommended to specify keywords, similar to how it is done in the Title tag. At the same time, it is necessary to remember that there can be only one H1 tag on the page, as well as the fact that there should be no other tags inside this tag, including the tag.
The Tag H2.
This tag has less weight than H1, and is used more for structuring the text. It is possible to use key words in different word forms. On the page, the H2 tag should go after the H1 tag. The text enclosed in tags H3 — H6 does not have a large weight and is equivalent to normal text.
This attribute of the IMG tag, by which images are inserted, is of great importance in page optimization. Therefore, try to specify the necessary keywords in it. It can be specified as exact match, and dilute the key words and word forms.
The name of the image.
It is recommended to use different illustrations and images in the text. In the names of graphic files, use a key word or phrase written in Latin characters. If you optimize the page for a specific phrase, separate the words with a hyphen. This draws the attention of search engines and thus, you will be able to receive additional traffic. In addition, the use of images in the text makes it possible to specify the Alt attribute, which was discussed above.
The use of the keyword in the page address, written by Latin characters, also plays an important role in optimizing the elder. To separate words, among themselves, should be with hyphen. The shorter the page address, the more search engines like it. Key word or key phrase in the url of the page should be placed as close as possible to the domain of the website. In addition, keywords used in the address of the page are bold in the search results. It attracts attention and increases click-through rates of the snippet in the search results. That is not unimportant in view of the fact that currently, search engines are paying particular attention to behavioral factors.
Tags B, SRONG, I.
Many people like to abuse these tags, highlighting all the keywords on the page bold or italic. In fact, the words enclosed in these tags do not have much weight. These tags can be used, but it is not necessary to abuse it and highlight all the keywords in the text, it is enough to do it once.
The Meta Description Tag.
Meta Description, which specifies the page description, is not used by search engines for ranking. But the contents of this tag will be used in some cases to create short descriptions in search results, therefore the description will also need to use keywords. In this case, they will also be highlighted greasy in the search results. As for the related Meta Keywords tag, which requires you to specify keywords, search engines do not currently consider its contents.
Optimization of site pages for low-frequency queries.
Note that you need to optimize each page of the site. I. e., write a new post – necessarily pick up low-frequency request and “sharpen” under him the text. As the site develops, the number of such pages will increase, and with them traffic will appear. Even if every post will bring a few unique visitors a day. Of course, this is not much, but if you have, say, 300 pages of traffic can be quite impressive.
The first step in the internal optimization of the site pages is the selection of LF requests. The success of the promotion largely depends on the correctness of the choice of the key players, so it should be paid special attention. So, the query is selected, we accept the optimization of the page. First of all,” sharpen ” the text. That is, we strive for the occurrence of low-frequency request with a frequency of 5-7%. Just do not overdo it, the text should be readable. It is better to sacrifice unnecessary entry than the quality of the article.
Preferably for each post to choose a theme or just an interesting picture. This will not only make it more interesting, but also help further optimize the page. First, there is an opportunity to register the RF request in the Alt attribute, and secondly, the image can be made a link to the same post.
To optimize the page for low-frequency query as efficiently as possible, you need to register the key in the tags title, description and keywords. Even though many say that the tags do not work, to neglect them is not worth it. Unnecessary mention of the low request on the page will not hurt.
Another important point in optimizing the pages of the site for low-frequency queries is the entry of the latter into the address of the page. Naturally in transliteration. When writing a post, it is recommended to highlight the key with accent tags: STRONG, EM. But the main thing here is to know when to stop. Don’t forget that the text is intended primarily for humans, not robots. Therefore, internal page optimization should not be the only goal.
If you have created a website and actively develop it, it is quite logical that the posts will be commented. Thus, the text is “diluted” and the percentage of occurrence of the key is reduced. Therefore, in response to readers ‘ comments, insert a request promoted by LF into your answers.
Optimization of pages for low-frequency requests is very important, because it allows you to get the desired traffic, and, therefore, profit. But visitors need not only to attract but also to retain. Therefore, first of all, posts should be focused on them.