What is search engine optimization.
Search engine optimization — a set of measures to raise the site positions in the results of search engines for certain users ‘ queries. Usually, the higher the website position in the search results, the more interested visitors passes at him from the search engines. When you analysis effective search engine optimization is estimated price target visitor given the time to get your site on specified position and the conversion of the site to which are attracted targeted visitors.
All the factors that influence the site position in search results can be divided into external and internal. Work on optimization involves working with internal factors (under the control of the owner of the website) — bringing the text and markup in accordance with the selected queries, improving the quality and quantity of text on the site, stylistic design of text (headings, bold type), improving structure and navigation, using interior links, as well as external factors.
External factors are divided into static and dynamic. Static external factors determine the relevance of a site based on its citation external web resources, as well as their credibility, regardless of the text of the citation. Dynamic external factors determine the relevance of a site based on its citation external web resources and their credibility depending on the text of the citation.
Search engine optimization — the process
Search engine optimization of the Internet site implies a large number of texts on the website containing key requests. For example, if the site construction subjects (selling building materials), then, roughly speaking, it takes 10 texts to 1500 characters, divided into 4, each paragraph containing 8-10 occurrences of the keys of the “sale of materials”, “building materials wholesale”, “cheap materials”. The occurrence of the key – use key words in the text segment.
Typically, the key feature away from each other to their density in the text was optimal. Also the text on the main page – about 2-3 thousand marks containing the key requests to the maximum, i.e. in full volume. Key requests are low frequency, medium frequency or high frequency. In addition to such articles, containing a large number of occurrences of the keys (the so-called SEO content) for search engine optimization the necessary articles to advertise a site creates a positive image (by SEO content does not apply). SEO-content is dead weight without a “live” advertising and informational texts.
Search engine optimization involves creating links between pages of the site for active transition, as it affects navigation of the site (creating a good interface that encourages the visitor to actively explore the website) plus the impact on the internal code page (html-code, i.e., the set of tags and words and php code i.e. the programming language). The task of search engine optimization is the formation of such core queries (keys) that would be equally convenient for the search engine (query processing by search engines) and Internet users that these requests impose.
Improved optimization of the website.
Before starting, you should consider which search engine you will generate key queries – Google, Yandex, Rambler or some other. Successful search engine optimization will allow you at the least financial cost to the maximum inflow of customers to your website. The majority of inexperienced site owners resorted to only to the method of filling the site texts the key queries – currently, there are many methods much more effective promotion of the website.
In the beginning, formed the so-called semantic kernel of the website. Semantic kernel is a list of the search queries (search queries and visits to your website are recorded by these independent systems of Internet-statistics as LiveInternet, Google Analytics). The job of the user to the Internet is through search queries, it enters the search string. For example, “Christopher Columbus” or “trick named after Alexander Ovechkin”. That the user goes to a particular site – not a random hit. The location of the popup links – the result of strict laws.
In order not to be mistaken with key queries, I recommend you to explore the core of search engine queries and analyze for key occurrences of your competitors ‘ sites, if you promote a product or service. Statistics on the queries search engines receive a special computing programs. The result of this work is that you have the query engine, based on which you carry out further promotion of the site (if it is on the site for the sale of building materials, the competitors you will have a lot to fight at least for the 7-10 positions in the lines of search engines is a daunting task).Ensure search engine optimization of the website were “white,” i.e., legal methods, otherwise you risk to fall under sanctions search engines.
Optimization methods can be divided into two classes, but recent events in the world of search engines make it clear that this division is very conditional — any manipulation of certain parameters of the site can be seen by search engines as highly undesirable impact on the results. So, any attempt to manipulate search results is expressly prohibited in the license to use the search system “Yandex”. “White” SEOs and marketers use the recommendations of Yandex to create “good” sites. Thus, promote website, without breaking the rules of search engines.
White optimization — optimizatorskih work on the resource without the use of officially banned each search engine methods of promotion resource — with no impact on search algorithms sites. This includes work on the site itself, namely the internal navigation and content, and work with the external environment of the site, i.e. promoting the optimized site through surveys, press releases, registration in social bookmarking, affiliate programs, etc. with references to the website. It should be noted that “Yandex” warns that if a and optimizing and adjustment method is not officially banned, it does not mean that it can be applied.