Text optimisation of site.
To make the site competitive, it is necessary to carry out a number of not difficult, but professional work on the pages of the site, making them correct not only for visitors, but also for search engines. Each search engine tries to ensure that the results issued to users ‘ requests are the most consistent with what users need. The task of the search engine is to index the pages of different sites in such a way that the least relevant target request pages were at the end of the list of results. Therefore, the pages optimized for the target query are higher.
Optimizing the texts on the page will result in the following results:
– is more compact the content of the page;
– in the text there is no “water”, reducing the total weight of the information on the page;
– a set of optimized texts automatically increases the rank of the entire site.
Usually not all pages of the site are optimized (this is a frequent misconception), but only part of the “most important” pages. To increase the relevance of the site requires promotion, which is the next step in the work with the site (after the creation, html-optimization and optimization of page texts).
Optimization of texts on the site pursues a specific goal-compliance with exactly that site or cell of the information structure of the search engine, which coincides as much as possible with the content of the site. Such things can not be neglected, despite the absurdity of some technologies of search engine optimization of texts-many ignore the advice, and I want to ask: “and where are these Romans now?”. Perhaps some optimized text on websites very difficult to read and not read. Search engine optimization of the website means only the procedure of ordering and correct naming of each page – both its internal part and optimization of the texts on the keywords of the site.
If you are able to write good unique texts, but do not pay due attention to the internal search engine optimization of these texts, they will not be able to make their way to the top 10 search results on requests related to the subject of your wonderful articles. And therefore, these wonderful texts will not be able to attract any significant amount of search traffic.
How to determine the relevance (correspondence) of a document to a specific request? First search engines ranked pages, evaluating their content — the texts. In particular, great importance was attached to the frequency of the key phrase — that is, the percentage of the keyword or several words in the total weight of the text. For example, if a user entered a “success formula” query, the first line items were documents where the phrase occurred more frequently.
Of course, today such a ranking method seems a little naive to us. But on the other hand, the content of the document should reflect its value and usefulness to visitors. The problem is that optimizers can easily change the content of pages, adapting to search engine algorithms. Therefore, modern search engines take into account not only the frequency, but also many other parameters — the presence of a key phrase in the titles, lists, menu link texts. Moreover, search engines pay more attention to reference ranking — that is, the number and quality of links from other sites to this resource.
Still Dating sites are not spelled out the Title tags and meta-description. Either they are standard for all pages or duplicate the title of the section. But the content of the tag title search engines pay attention in the first place! Moreover, the text in this tag serves as a reference in the search results. And the attractiveness of title depends on whether the visitor will go to your site or not.
Search engine website promotion is not as simple as it may seem at first glance. However, as well as web Analytics, without which, too, will not go far. Although if you achieve Top is not in the list of priorities, as well as the growth of attendance, you can afford to forget about seo techniques. Yeah, read everything and smiled — well, who does not want to increase the popularity of his creation. That’s why we started today we are talking about text optimization for search engines.
Search engine optimization of texts for the site.
One of the main reasons for the appearance of the site in the issuance of a search engine for a particular request is the relevance (compliance) of the text of the page to the request. This is obvious, because the main reason why the user could enter this request – the desire to find a site with the appropriate content. However, not all pages that contain query words in the text are equally interesting to users, and therefore are equally ranked by search engines.
To ensure the relevance of the text of the page to the requests of visitors, it is necessary to bring this text into line with the request, that is, to optimize the text of the page for this request. Of course, the best option would be to match each request to a separate page. But, if each query will correspond to a separate page, the user will certainly find what he is interested in, and, accordingly, such a page is more likely to occupy high places in the search results for this query. Unfortunately, it is not always possible to allocate a separate page for each request. And sometimes there is no need for it. In General, no more than 3-4 different requests are selected for each page.
The necessary stage of page optimization is placing the word (s) of the query in the body of the page. However, it should not be considered that the placement of words in the text of the page implies a simple increase in the number of these words! Excessive fascination with density leads to the inability to read such a text and, accordingly, to sanctions by search engines.