Site optimization is a process that requires certain skills and usliliy. On how you will optimize a web site will depend largely on its promotion in search engines. Search engine optimization is divided into internal site optimization and external, respectively. Internal optimization refers to all that is associated with the internal content of the website. Links to your site registration in catalogs, TCI, PR and the like all of this is external optimization.
It is known that the bulk of visitors comes to the site through search engines. Therefore, it is important to promote the site is to optimize the site for search engines SEO — search engine optimization. However, most webmasters do not do it at all, while missing out on targeted visitors who could become potential customers or buyers. At the moment, all site owners need to take the website optimization as a mandatory step on the path to success.
In order to create a more favorable atmosphere for the competition between web designers, each search engine has different methods and procedures for optimizing sites for search engines that they reward, encourage or punish in accordance with the indicators of incredibly complex mathematical formulas called algorithms.
When a person needs information, then the best assistant than the search engine can not find. Users typing a query in a search engine are already interested in the product, service or information, expressing their intentions in the form of search queries. Getting to the site from the search, they are able to immediately perform the desired action-buy a product or order a service.
Optimization of Internet sites for search engines is presented to most users as a task of high complexity, in which absolutely no one can guarantee full and instant success. Optimization is costly, mainly in terms of time and effort.
Optimization begins with the analysis of the site content. Search engines respond to user requests, focusing on the value of the information content of the site. This value is called relevance, that is, the degree of correspondence to a given topic. Optimization will allow the site to enter the category of the most valuable resources from the point of view of the search engine. It takes into account the density of the key phrase on the page and the site as a whole, the location of key phrases, the amount of text on the pages and other factors. Site optimization for search engines allows you to understand what materials you need to enrich the resource.
An important criterion for the weight of the site for search engines is the presence of links to it from other sites. External links can be obtained by registering the site in thematic catalogs, but it is important that the catalog posted a direct link to the site. Part of search engine optimization is to exchange links with thematic sites.
Correct optimization for search engines.
In order for the search engine to increase the rating of the site, its content must be structured in a special way. The text placed on the pages should consist of semantic blocks with titles in accordance with the General structure of the information material. If the article posted on the site is large in volume, it is necessary to divide it into blocks according to the General structure of information (by chapters and subsections) and place each block in a separate page. The top of the page is the most important for search engines, so try to put the most important materials and keywords in it.
Of particular importance has now acquired the content of the site articles corresponding to its subject. The main search engines (in particular, the most popular Yandex machine) pay much attention to the availability of information on the site that is useful for users. In no case should not resort to the methods of black optimization, when a web page is placed a large number of keywords and phrases, often without any semantic link, or using invisible to the visitor font, for example, very small or coinciding with the color of the background).
One of the important tasks that site optimization solves for search engines is the organization of the internal reference structure of the site. At this stage, the quality, quantity, nature, location of existing links are analyzed, the correspondence of the link content to the text page to which it leads is evaluated. When you index a site for search engines, certain sections of the site that you do not want to index are allocated to search engines, and the server is configured to handle incorrect site transitions.
To carry out high-quality optimization, it is necessary to understand the principles of search engines and catalogs, which will allow to develop a strategy for the optimal use of their capabilities. The main difference between search engines and directories is that they use spiders when indexing pages. Spiders (from the English. the words “spider” — spider) is a complex multifunctional programs that periodically make “forays” into the Network. They find new or modified pages and index them, that is, they are added to the database, which is later used to generate search results.
The evaluation of the site by the search system is influenced by dozens of different factors, from domain name to the quality of communication channels. Let’s list the main documents that affect the relevance of HTML-documents:
- Tags Description, Title, Keywords.
- The presence of key words in tags h1, h2, b, strong, alt, etc.
- The Robots tag, robots file.txt
- The quality and volume of text on the pages.
- Matching the theme of the page with the declared keywords.
- Organization of internal links.
- Number and quality of linked sites.
- Presence of keywords in external links to the site
However, do not forget that resource optimization is not an end in itself, but a means to achieve the goal. By optimizing the site, you will increase the attendance of the site, which will lead to an increase in sales, brand awareness of the company, and just image impact will play in your favor. But do not forget that the site should develop harmoniously, i.e. high positions in the search results should correspond to high-quality design, informative thematic content and a high level of usability of the site.
Optimization is a process that lasts a very long time. But when you do a huge amount of work, and most importantly, with its proper implementation, you can see significant positive results. High-quality optimization of the site, made by professionals, will give the resource greater credibility and visibility in search engines, without affecting the perception of site materials by visitors. Do not forget that optimization for search engines is only a grain in the promotion of your site. In addition to it, it is necessary to use other methods of promotion: banner advertising, contextual advertising, publications on the site of thematic articles, the organization of competitions, affiliate programs, the provision of useful services, etc.