Website optimization is a process that requires certain skills and uslily. On how you will optimize a web site will depend largely on its promotion in search engines. Search engine optimization is divided into internal optimization of the site and therefore external. Internal optimization refers to everything that is connected to the internal content of the web site. Links to your site registration in catalogs, TCI, PR and the like all of this is external optimization.
It is known that the bulk of visitors comes to the site through search engines. So important for website promotion is to optimize the website for search engines SEO — search engine optimization. However, most webmasters are not doing it, losing the targeted visitors who could become potential clients or buyers. At the moment, all site owners need to take the website optimization as a mandatory step on the path to success.
In order to create a more favorable atmosphere for competition between web designers, every search engine has different methods and procedures of optimizing websites for search engines, they reward, encourage or punish in accordance with the performance of incredibly complex mathematical formulas called algorithms.
When people need information, the best assistant than a search engine to find. Users who type a keyword query into a search engine are already interested in the product, service, or information, expressing their intentions in search queries. Entering the website from search, they are able to immediately take the desired action – buy a product or order a service.
Optimization of websites for search engines seems most users as a task of high complexity, the solution of which absolutely no one can guarantee the complete and immediate success. Optimization requires a significant investment, mostly applies to time and effort.
Optimization begins with the analysis of the content of the site. Search engines respond to user requests, focusing on the value of the information content of the site. This value is called relevance, that is, the degree of compliance with the given topic. Optimization will allow the site to enter the category of the most valuable resources from the point of view of a search engine. It takes into account the density of key phrases on the page and the website in General, the location of key phrases, amount of text on pages and other factors. Website optimization for search engines allows you to understand what materials need to enrich the resource.
An important criterion for weight of the website for search engines is the presence on it of links from other sites. External link to website registration in thematic catalogues, but it is important that the directory have placed a direct link to the website. Part of search engine optimization is to exchange links with thematic sites.
Proper optimization for search engines.
To search the system raised the rating of the website, its contents must be structured in a special way. The text placed on the pages, should consist of semantic units, equipped with headers in accordance with the overall structure of informational material. If the article is posted on the website, large in size, it must be divided into blocks according to the General structure (chapters and sections) and place each block in a separate page. The most important for search engines the top of the page, so try to put the most significant content and keywords in it.
Of particular importance now acquired the site content articles relevant to its subject. The major search engines (in particular, the most popular machine Yandex) pay great attention to the availability of information on the site useful to users. In any case, you should not resort to methods of black optimization, when web page was placed a large number of keywords and phrases, often without any meaningful bundles, or using an invisible visitor font, for example, very small or coincident with the background color).
One of the important tasks for site optimization for search engines is the internal link structure of the site. At this stage, analyzes quality, quantity, character, location, existing links, evaluates the relevance of the content links to a text page to which it leads. When pravilnoi index your website for search engines there are certain sections of the site that should not be indexed, configure the server to handle incorrect transitions on the website.
For the quality of the optimization it is necessary to understand the principles of search engines and directories that will allow you to develop a strategy for the optimal use of their capabilities. The main difference between search engines from the directories is that when indexing pages, they use spiders. Spiders (from the English. the words “spider” — spider) is a complex multifunctional programs that periodically make “forays” into the Network. They find new or changed pages and index them, i.e. make the database, which is then used to generate search results.
The site assessment search engine is influenced by dozens of different factors, starting with your domain name and ending with the quality of communication channels. Here are the main influencing relevancy of HTML documents:
- Tags Title, Keywords, Description.
- The presence of key words in tags h1, h2, b, strong, alt, etc.
- Tag Robots, file robots.txt
- The quality and amount of text on the pages.
- Matching the theme of the page stated keywords.
- Organization of internal links.
- The quantity and quality of referring sites.
- The presence of keywords in external links to the site
But do not forget that resource optimization is not an end in itself but a means to an end. Optimizing a website you will increase website traffic that will increase sales, brand awareness of the company, and just image the effect will play in your favor. But do not forget that the site needs to develop harmoniously, i.e., a high position in the search results must meet high-quality design and meaningful thematic content and high level of usability of the website.
Optimization is a process that is very long lasting. But when you execute huge amount of work, and most importantly with the right execution, you can see significant positive results. Quality optimization of the website done by professionals, will give the resource greater credibility and visibility in search engines, not hitting perception of materials the site visitors. Don’t forget that optimization for search engines is only a speck in the promotion of your website. In addition, it is necessary to use other methods of promotion: banner advertising, contextual advertising, posting on the website feature articles, contests, affiliate programs, providing useful services, etc.