What are meta tags and what they are for

What are meta tags and what they are for

What are meta tags and what they are for

Meta tags help people find your site in search engines, affect its position in the search results. If properly used meta tags – the chance that your website will get in the TOP Yandex, Google, Rambler and others of PS increases significantly. Meta tags are not a required attribute, and you may not use them. Therefore, it is necessary to understand how important and why they are needed.


Meta tags are part of the page’s code. They are not visible to the normal user, and are specified in the HTML code of the page between the opening and closing tag <head></head>.


The main tasks of meta tags:


  • Affect the display mode of the page in browsers.
  • Determine the authorship of the content, the address of the page and the frequency of its update.
  • Guide search engine robots in issues of indexing, the transition to hyperlinks.

What are meta tags

Meta tags by function can be divided into 2 main groups:


  1. For search engine robots (title, description, keywords) – used for internal resource optimization.
  2. Technical nature-they allow you to correctly configure the display and indexing of the page, specify information about the author and the document.

Search engine robots are a special program that scans all pages from the Internet and adds information from them to the database. The search robot (web spider) analyzes the pages of the site, saves and groups the content according to certain criteria, and then clicks on the link to the next page and repeats the process.


How to create meta tags for SS

You use keywords or phrases to compose a title, description, and keywords. These phrases are important, they tell search engines what topic the article has and what questions it can answer.


Keywords are phrases that users enter in search engines, wanting to find the answer to their question. Webmasters strive to write articles using key words, trying to answer user queries, to attract them to visit the site. The search engine displays in the TOP of the issue those pages that, in its opinion, the best match the query, that is, the most relevant.


title tag»

The meta tag <Title>< / Title> is written by the webmaster in the html code of the document and is its title. This is not the title of the article on the site, so on the page you will not find it.


The content of the title tag is displayed only in the title of the browser tab, as well as in the search results, where it is a direct link to the page with content.


How to fill in a title tag


The content of the title determines the compliance with the user’s search engine and the probability of transition to a particular site. Therefore, the title must contain the main key request and, at the same time, differ from competitors. Try to specify in the title competitive advantages of your product, or the highlight of the site. Only then will the title tag be more appealing to users and they will start navigating to your site page.


Search engines have set standards for content and allowed volume in the title tag. The task of the webmaster-to accommodate in a short phrase the most capacious and important words for both robots and humans.


Consider the example of how to make a title for the page category of evening dresses online store women’s clothing.


Keywords: buy evening dress, online store dress, buy cheap dress, how much is an evening dress


It would be possible to: “Buy an evening dress, online store dresses, buy cheap dress»


But it would be better like this: “Buy evening dress in online store with cheap shipping”.


That is, in an effort to respond to a greater number of user requests, you can not please the search engine, in the first case, it turns out to sleep on the main key. In the second case, there are no repetitions, there is a harmoniously drawn up proposal, which also contains the main key query + 2 keywords:” online store “and”inexpensive”.


Important: Yandex and Google Search engines set different standards for the length of the Title tag. Google displays users up to 70 characters, and up to 12 words. Yandex displays up to 15 words and 80 characters.


Meta tag Description – page description

“Description” – the tag provides an” announcement ” on the request request page to the user with a brief description of the content of the page. The tag is filled with 2-4 short sentences, in which it is recommended to use 1-2 search queries


How to fill in metadescription

To create examples, we will use 2 search phrases: stylish women’s clothing, clothing from the manufacturer.


For example,


  1. you could copy part of the article from the page: since 1992 our company has been cooperating with Italian fashion houses. Therefore, our product range includes a wide variety of models, so you can buy clothes from the manufacturer inexpensive. Stylish women’s clothing is a dream of every woman.
  2. but it is better to make a unique, without having sex, but with the keywords a small announcement of the content of the page: to Buy stylish women’s clothing from an Italian manufacturer, you can in our online store cheaply, with delivery.

Perhaps the user is interested in the history since 1992 and empty marketing text, but more attractive to a person specific response to his request. That is, the words, in addition to the key, should have weight in the eyes of the user. In our example, the text about “inexpensive” and “with delivery” distinguishes this online store from the one that “represents a wide choice” with words-stamps and empty text that has no weight in the meta – description, that “clothing is the dream of every woman.”


Search engines also limit the length of this tag, so it is recommended to apply the most powerful words and phrases closer to the beginning of the sentence. Use your advantages,” highlights “such as” free shipping “or”promotions and discounts”. So you will please the robots and be able to stand out among the competitors for the people.


Using the meta name description content, search engines form snippets. This is a short description of the page, which is displayed in the search box just below the link to the site.


If the PS believes that meta name description content is not formed by all the rules, then snippet is created from different pieces of phrases on the page.


“Description “together with the” Title ” tag, which we talked about above, form a couple of the most important meta tags for internal optimization. From completing these two tags depends:


  • Page ranking in search engines.
  • Will the user from the SS to your site.

It is recommended to write “Title” and “Description” tags for each page of the site.


Meta tag Keywords-search queries

The keywords meta tag is used to tell search engines which queries the page content responds to. If the SS finds a match for content key phrases in the meta keywords and the relevancy to a user request, it gives a high probability of the conclusion of your site in search results.


It is recommended to fill in meta keywords with 3-5 phrases separated by commas. If you enter more queries, the search engines can find the page perispomeni, for which the site may be subject to sanctions or be poorly ranked.


The keywords meta tag must not contain words that do not appear in the text on the page. That is, the key “hooded cloak” cannot be written for the page about sandals, if the phrase is not mentioned in the text. This page does not answer this query in fact, but aspires to a place in search results for that keyword. PS Express their disrespect for such resources lowering their position in the search.


If the keys to the page are: evening dresses, buy an evening dress, order an evening dress, evening dress with delivery, check dress, dress on the floor, it is not necessary in this form to use them to fill meta keywords.


Correct no repeats and peraspera: evening dress, buy, order, delivery, in a cage.


It is important not to re-remember variations of single-root words, repetitions, declensions and word forms of the search query, otherwise the PS will consider the page poor quality and can lower the ranking.


Technical meta tags

They are used to optimize the site, customize its display in the browser. They can be used to enable or disable some of the available options, such as the ability or prohibition of page indexing by search engines.


Main technical meta tags:


Content – type-it contains information about the document type and its encoding. The meta tag affects the correct display of the page in the browser. Now browsers are able to easily determine the encoding of the site, but webmasters recommend using the tag for greater confidence.


Content-language-tag tells the browser and search engines in what language the content is presented on the site.


Refresh-using this tag, you can specify the time the document should be updated automatically by the browser or transfer the user to another page.


Robots-he is responsible for which areas of the site will be indexed, and which robots PS miss. The Robots tag can have the following values:


  • Index – the page is open for index/Noindex – disables indexing
  • Follow – allows you to consider hyperlinks on a page/Nofollow-does not allow you to consider hyperlinks on a page
  • All-replacement for the “follow” and “index” values, allows you to consider hyperlinks and index the page
  • None – the replacement for the values of “nofollow” and “noindex”, closes from indexing the page and hyperlinks

Meta Author and Copyright – you can use these tags to specify the document owner and authorship.


We reviewed the main types of meta tags that are used more often and are most important for promotion. In addition to meta tags on the success of website promotion in top impact and other factors.


To continue learning about this interesting and useful topic keep up with new publications on the website. You can sign up for courses on SEO, but it is more convenient to learn useful in a shorter time, to get in minutes the experience we have accumulated over the years of practice.


What are meta tags and what they are for

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